SABAK: A DECADE OF BREWING MEANINGFUL LESSONS

In July 2015, SABAK was officially established as a legal business entity. As we near our 10th anniversary in July 2025, we reflect on a journey that began long before our formal founding.

The name “SABAK,” derived from the Hindi word for “LESSON,” reflects our core value: a commitment to continuous learning, embedded in every aspect of our work.

HUMBLE BEGINNINGS, CONSISTENT PASSION

SABAK began as a personal hobby in 2000: brewing coffee after work hours during an assignment in Jambi Province. In Muara Sabak, the capital of East Tanjung Jabung Regency, we crafted coffee not just for enjoyment but to explore and learn.

From the start, SABAK embraced the richness of Jambi’s coffee regions, including:

- Arabica coffee from Kerinci Regency

- Robusta coffee from Merangin Regency

- Liberica coffee from East and West Tanjung Jabung Regencies

Over time, we expanded across Indonesia, offering diverse coffees with unique flavor profiles shaped by each island’s volcanic soils.

BECOMING A LEGAL BUSINESS ENTITY

In early 2015, SABAK expanded into logistics services to strengthen its marketing and distribution channels. In July 2015, we were officially incorporated in BSD City, South Tangerang, where we began roasting coffee more systematically while preserving the passion of our after-hours brewing roots.

To boost production, we acquired a dedicated roasting facility equipped with machines imported from Vietnam.

THE BEE LOGO: A SYMBOL OF OUR PHILOSOPHY

SABAK chose the BEE as its logo and central symbol: a representation of profound meaning. Beyond producing honey, bees are wise teachers, embodying intelligence, collaboration, and adaptability.

What Can We Learn from the Bee ?

1. Intellectual Intelligence (IQ): Learning from Experience

Bees memorize the best flower sources and share this knowledge through the waggle dance, a strategic communication method that showcases their ability to analyze, plan, and solve problems.

2. Emotional Intelligence (EQ): Strong Teamwork

In highly organized colonies, bees work in harmony, reflecting the value of empathy, collaboration, and emotional regulation in achieving shared goals.

3. Spiritual Intelligence (SQ): Seeking and Creating Meaning

Bees live in harmony with nature, taking without destroying, making collective decisions for their colony’s survival, and creating value that benefits other beings. Despite their small brains, they navigate vast distances using the sun as a compass. Similarly, we believe humans find purpose through a guiding light, such as a higher purpose or Divine guidance.

SABAK’s Philosophy: “NEVER STOP LEARNING !”

At SABAK, we see learning as a lifelong journey. Whether selecting the finest coffee beans, roasting with precision, brewing heartfelt cups, or making strategic business decisions, we grow in harmony with nature and our communities.

Whenever you see a "BEE", remember:

“Size is no barrier to greatness. Through continuous learning, perseverance, and teamwork, extraordinary results are possible.”

Happy 10th Anniversary, SABAK !

Let’s keep brewing lessons, one cup at a time.